ISSUE #11: Favorite Brand – Sage

Two Northwest entrepreneurs took an idea for a technically superior fly rod and reel and turned it into a world-class lifestyle brand. I love fly fishing, so I’m a big fan.

Founded in 1980 by legendary rod designer Don Green, Sage was created with one idea in mind – to build the world’s finest performance fly rods. Using world-class materials and years of experience gained while working with Fenwick and Grizzly rod companies, Don revolutionized the fly fishing world. He partnered with K2’s then top dog Bruce Kirschner together they set out to create a dealer network of specialty stores where anglers could always receive professional help, advice and assistance. The philosophy was simple: specialty products for specialty retailers.

Today, this international company – still based on Bainbridge Island where it all started – has expanded to include branded apparel and other accessories, but its mission leads the way: “We are passionate about our business of creating fly fishing products that continually exceed the fly angler’s expectations. Wherever in the world your fly fishing takes you, it is safe to say that Sage has the products to enhance your fly fishing experience.”