Sheep in green field

ISSUE #16: Favorite Brand – Allbirds

ALLBIRDS STARTED WITH A SIMPLE VISION – to do things differently – and a big mission – to make the most comfortable shoe in the world. As someone who travels frequently, I am always looking for comfortable footwear that looks professional and will last for years to come. In addition to meeting all these criteria, Allbirds is the kind of company and product that represents what is possible when you persist and ask questions that push the boundary.

Founder Tim Brown grew up in New Zealand where merino wool was an ample resource, yet he noticed that this incredible, sustainable resource wasn’t being used in footwear. His curiosity pushed him to partner with a San Francisco based engineer and together they spent years doing research and testing. Early-adopting consumers backed the project through Kickstarter and just one year after launching, these shoes are everywhere. I love that Allbirds is a company that not only delivers a quality product, but it also captures the story of a place, people and passion. This is the kind of brand story that inspires me.